PSL season has started so you know what that means. Thanksgiving. Black Friday. Small business Saturday. Cyber Monday. Giving Tuesday.
It’s the season to give … and give and give.
During the week of Giving Tuesday (or more accurately, the month leading up to Giving Tuesday), you are probably inundated with emails and bombarded with marketing about it. Everyone is writing hot tips and hosting webinars on how you can up your Giving Tuesday campaign game.