PSL season has started so you know what that means. Thanksgiving. Black Friday. Small business Saturday. Cyber Monday. Giving Tuesday.
It’s the season to give … and give and give.
During the week of Giving Tuesday (or more accurately, the month leading up to Giving Tuesday), you are probably inundated with emails and bombarded with marketing about it. Everyone is writing hot tips and hosting webinars on how you can up your Giving Tuesday campaign game.
When I first read about community-centric fundraising via Vu Le’s Nonprofit AF blog, a lightbulb went off in my head. Everything that felt icky to me about donor-centric practices was articulated. Once I started seeing more articles like this, I knew I was on the right track with shifting the narrative at my own organizations.