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By Michelle Shireen Muri, Freedom Conspiracy Principal and CCF co-chair

Episode Summary

There have been so many problematic practices we’ve used in nonprofit communications…so how do we start thinking about communications, differently? Well, in this episode, Michelle talks with Sarah Durham founder of Big Duck, a New York-based nonprofit communications firm, podcaster with The Smart Communications podcast and author of two books including Brandraising and The Nonprofit Communications Engine! We talk about the difference between communications, marketing and branding, how Americans are terrible at research, unnecessary urgency as a characteristic of white supremacy in communications, and what we can start doing differently today!

Find episode notes and the podcast transcript here.

About the Ethical Rainmaker podcast

In the United States alone, philanthropy is a $427 million dollar industry, of which 68% comes from individual donors. Yet the practices, theories, and foundation of modern philanthropy and fundraising often ignore the ways in which the industry perpetuates harm.

The Ethical Rainmaker, hosted by Michelle Shireen Muri, is a podcast that hosts authentic conversations grappling with the questions that we don’t often ask in the nonprofit world. Join us as we explore some of the practices that undermine our missions and navigate the way forward with today’s resisters, reimaginers, and the re-creators of the third sector. It’s time to think differently.

Michelle Shireen Muri

Michelle Shireen Muri

Michelle Shireen Muri (she/her) is the co-chair for Community-Centric Fundraising and the host of the new podcast, The Ethical Rainmaker. She is the founder of Freedom Conspiracy, a small collective of fundraising consultants focused on bringing values-aligned practices to clients in the nonprofit and philanthropy spaces. She can be reached at @freedomconspiracy on Instagram.

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