Recently, I was included in conversations about fundraising for an annual conference. My colleagues and I discussed sponsorship levels and benefits.
Subsequently, I was invited to a prospect call with a funder for a $5,000 sponsorship. On the call, my team answered all possible questions about why we do what we do, what every line item in our budget means, and how we can help amplify the funder’s brand visibility.
After an hour, the answer to the $5,000 sponsorship was a disappointing “no.”